Strategy & Technology has named Mike Alexander as its regional sales manager for Europe.
Alexander has 20 years industry experience and joins from Pace, where he was responsible for the company’s high-end media products. He was also involved in the integration of the Philips retail STB business following its acquisition by Pace early last year.
Before that he worked as platform development manager at IPTV pioneer Kingston Interactive Television (KIT), and was director of product development at product information management and e-commerce software specialist Pindar Systems.
“This is an incredibly exciting time to be joining Strategy & Technology. The company has a unique range of solutions for interactive TV and the accelerating transition to digital TV, and MHEG in particular, across Europe and many other markets creates a huge opportunity for the business,” said Alexander.