Microsoft Mediaroom has secured its first deployment over a cable network. The middleware has been adopted by the Guangzhou Digital Media Group for its Zhujiang Digital service that operates in the Guangzhou region of China.
Guangzhou has also picked up on the Mediaroom Anytime featureset, announced last week at CES in Las Vegas. Anytime combines a network PVR with restart capability.
“This is an exciting moment for consumers in China and a significant milestone for Microsoft and the IPTV industry as Guangzhou Digital Media Group becomes the first deployment of the award-winning Mediaroom platform over a cable network,” said Enrique Rodriguez, corporate vice president of the Connected TV Business Group at Microsoft. “It also heralds the arrival of the latest in connected TV and the first Mediaroom-based service in China, enabling residents in the Guangzhou region to enjoy TV on their terms and watch the shows they want on their schedule.”
The product was launched at a ceremony in Guangzhou City yesterday (January 12). In addition to Mediaroom Anytime, subscribers will at launch also be able to enjoy high definition content, live and on demand.
