Viasat Broadcasting has acquired live UEFA Champions League football rights for Bulgaria from the 2009/2010 season until the end of the 2011/2012 season in spring 2012.
It will in total have access to 112 matches per season, and these will be shown on the Diema channel.
The latter is part of the Diema group of thematic channels, in which MTG has an interest through its 50% stake in Balkan Media Group Ltd.