Growth in Poland’s ad market has begun to slow, according to data produced by Starlink.
Although the market was, at PLN5.431 billion (€1.427 billion), 15.8% larger in the first nine months of the year than in the corresponding period in 2007. it has fallen steadily this year.
Indeed, it rose by only 12.4% in Q3, as opposed to 17.7% in Q1, this year. TV ad spend in the first nine months of this year was 17% higher than in 2007, its growth being lower than for the internet (+38.1%) and – perhaps surprisingly – cinema (+51.7%).