Red Bee Media is to create two bespoke Disney zones for operators as part of a strategy to build awareness of the Disney brand in areas where it has previously been low.
The zones position the Disney Channel and Playhouse Disney programming as a safe viewing destination for both kids and parents across the 49 partner TV networks in Europe, the Middle East and Africa.
The brand strategy will involve the creation of on-air and off-air graphical elements that promote learning as being fun and the channel as a child’s best friend. The graphics packages will be designed to be used on a cross platform basis including mobile and online.