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Premiere mulls shift in set-top business model

October 13, 2008 10.21 Europe/London By Julian Clover

Premiere is considering a shift towards a vertical market for its set-top boxes similar to that used by News Corp-owned pay-TV platforms. Several hundred thousand subscribers could be affected by the move that would see the current inventory replaced by a new HD compatible model.

According to the German news magazine Focus, the current horizontal model no longer fits with Premiere’s strategy. Instead customers would rent the new box direct from the Munich-based company.

The proposals outlined by Focus have similarities with the business model used by Sky in the UK. Customers purchase their box, either when signing up to Sky for the first time or more likely upgrading to Sky+, the box is then tied to the smart card meaning that it cannot be used with any other receiver.

Premiere introduced new set-top boxes incorporating the NDS MediaHighway services in August 2006, but to date it has not taken advantage of the advanced features of the News Corp technology.

Approached by Broadband TV News, Premiere’s spokesman declined to comment.

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Filed Under: Newsline, Satellite, Technology, Top Story Edited: October 13, 2008 11:29

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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