Kanal 2 remains the most popular TV channel in Estonia.
According to data produced by TNS Emor, it claimed an audience share of 21.1% in September, with second placed TV3, which is owned by Sweden’s MTG, almost four percentage points behind with 17.3%.
However, 3+ added a further 3.2% to the overall MTG channel total.
The public broadcaster ETV meanwhile claimed third spot with 14.3%, and the Russian channel PBK fourth with 13.6%.
Kalev Sport, Estonia’s first sports channel, accounted for 0.4% of the audience – interestingly, the same figure as in three of the previous four months – while MTV Eesti’s audience share is gradually falling.
It stood at 0.2% in September, as opposed to 0.3% in August and 0.4% in July.
