CTAM EUROSUMMIT 2008 – BERLIN. Media consultant Carmen Alzner handed out the prizes for the best entries in the various categories at this year’s CTAM Europe Creative Awards.
Virgin Media and Telenet were the operators with the most prizes, with each having three award winning clips. Unfortunately there were no winners in the interactive advertising section, as there were no entries.
Watch the videos
Telenet digital TV – balloon campaign
Virgin Media – featuring Samuel L. Jackson
Sport1 Benelux – 2008 Highlights campaign
Complete list of this year’s winners:
Operator Division –
Brand Image and Positioning
Telenet (Gold) ’It feels good to know you’re the fastest’ campaign, UPC Hungary (Silver) ‘Q3’ campaign, Telenet (Silver) ‘Balloon’ campaign.
Acquisition or Retention Marketing
Virgin Media (Gold) ‘TV Liberation’ campaign, Virgin Media (Silver) ‘Customer Marketing’ campaign, UPC Austria Gmbh (Bronze) ‘29.90’ campaign.
New Product or Service Launch
Telenet (Gold) ‘The Button’ campaign, Virgin Media (Silver) ‘Music Video on Demand’ campaign, UPC Telemach (Bronze) ‘Car rental/Get more than you expected’ campaign.
Networks and Content Provider Division –
Brand Image and Positioning
The History Channel Iberia (Gold) ‘Hippies’ campaign, SPTI Networks Central Europe (Silver) ‘UPC-AXN Film Festival 2007’ campaign, National Geographic Channel (Bronze) ‘Stonehenge Decoded’ campaign.
Acquisition or Retention Marketing
Chello Sport 1 Benelux (Gold) ‘2008 Highlights’ campaign, Chello Creative (Silver) ‘Movies that blow your mind’ campaign, Discovery (Bronze) ‘Men at Work’ campaign.
New Product or Service Launch
ZON TV Cabo (Gold) ‘ZON Box’ campaign, SPTI Networks Germany (Silver) ‘Californication’ campaign, HBO Hungary (Bronze) ‘Born Loser’ campaign.
