Viacom’s Paramount Pictures has found a new partner in Russia.
According to local reports, its sole representative in the country, along with the remainder of the former Soviet Union with the exception of Ukraine and the Baltic Republics, will be Central Partnership from January 1, 2009.
Central Partnership is part of Prof-Media, which is owned by the billionaire Vladimir Potanin and Russia’s largest private media holding. Its other interests include TV3 and the music channels MTV Russia and VH1.
Central Partnership was founded in 1996 and is a leading film and TV production/distribution company, holding the rights to over 1,400 feature films and 4,000 hours of TV series.
