IBC 2008 Hall 1 Stand F44
Advanced advertising is back in the frame as an area for operators to explore. Arris will be demonstrating dynamic VOD advertising and addressable ad insertion alongside VOD and DOCSIS technologies.
Arris will be showing dynamic advertising solutions capable of delivering targeted ads to relevant audiences within both linear and on demand content. They will be presented alongside real-time campaign management and ad decision system providers. According to Arris, such systems combine the cost and operational benefits of a single Unified Delivery platform with increased advertising revenues services.
Shortly after last year’s IBC Arris announced the acquisition of on demand solution provider C-Cor.
