Manfred Aronsson is to replace Hasse Breitholtz as the CEO of TV3 Sweden and its sister channel TV6. Breitholtz is to return to being vice president of parent company Modern Times Group.
Aronsson was appointed president and CEO of MTG Sweden at the end of last year. He had returned to MTG after a spell at SBS Television, where he worked at Kanal 5 and was chairman of Canal+, prior to its sale to ProSiebenSat.1.
He takes up his new role on September 1.
