Data produced by TNS Emor shows that Kanal 2 was the leading broadcaster in Estonia in July, claiming an audience share of 20.4% amongst viewers aged 4+.
MTG’s TV3, which had been the market leader since March, fell back to second place and a share of 18.7%, while the public broadcaster ETV (11.8%) found itself in fourth place behind the Russian channel PBK (12.6%).
Kalev Sport, Estonia’s first sports channel, continued to attract viewers, its audience share of 0.7% in July being 75% up on the previous month.
