Freesat has announced it is placing the UK version of Black Entertainment Television in its EPG. The high profile African-American music and lifestyle channel is one of six broadcasters that have also been added to the BBC-ITV venture.
“We are delighted to be partnering Freesat in what we view as an important process in our distribution strategy. We believe that our exclusive content should be seen by as wide an audience as possible, Freesat delivers a free-to-air solution that fits into our aggressive audience growth plan for the UK, said BET International, Senior Vice President, Michael Armstrong.
The other channels are including Zone Horror + 1, Information TV, Kix!, Celebrity Shop and Simply Shopping.