Swedish entertainment channel TV7 is to extend its distribution into Norway, Denmark and Finland following its purchase NonStop Television from Broadcast Management Sweden (BMS). The deal includes the channel’s licence to broadcast on the DTT, recently extended to run through until 2014.
“We see a large potential in TV7 and the channel also provides us with another license in the Swedish digital terrestrial network and a strategically important position in the channel offering with the number,” said Ignas Scheynius CEO at NonStop Television, “We will give TV7 a more distinct profile as we launch the channel across Scandinavia”.
NonStop Television currently operates the channels Star, Showtime, Silver and Silver HD and distributes Voom HD, Rush HD, Luxe HD and Mezzo in the Nordic, Baltic and Benelux regions.
BMS has chosen to withdraw from the traditional TV market and plans to concentrate on the internet and mobile TV platforms.