MTV Networks Germany and APS (Astra Platform Services) have confirmed the extension of their cooperation over the interactive Blucom service. Viewers can now interact with MTV and Viva programmes such as A Shot at Love with Tila Tequila, Next, Fist of Zen, Exposed, Parental Control, Room Raiders, Date My Mom, Dismissed and TRL. There will also be a quiz based around the popular animation South Park.
On Viva, Blucom will be used for shows such as Viva Live, America’s Next Top Model and Date or Fake. Also, there will be the Viva Loveline, in which people can find their perfect date.
MTV Networks will market the service across their channels and offer a cheap browsers for mobile phones at a cost of €0.29. About 100,000 browsers will be available in order to achieve fast penetration.
SES-Astra launched the Blucom service on the German market in August 2006.
