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New online sports channel from Simply Media

July 31, 2008 23.20 Europe/London By Robert Briel

Simply Sports Media has announced the launch of BreakSweat TV, an online TV channel dedicated to extreme and endurance sports. The channel will be available for free and will cover a broad range of sports including mountain biking, adventure racing and rock climbing in short-form 3-5 minute programmes.

BreakSweat TV will sit alongside Simply Sports Media’s existing portfolio of online sports channels which include GolfBug TV and SnowZone. These channels already attract big name brands such as Mizuno, Jaguar and Setanta, and have affiliate partnerships in place with titles such as Golf International and Sport.co.uk.

Simply Media has also announced that it has signed an agreement to provide content to the BT Vision platform. A selection of specialist nostalgia-based titles will be available to subscribers on an on-demand basis. The initial set of titles made available to BT Vision customers will include the new series on the history of the RAF launched to coincide with the 90th anniversary of its formation. More titles will be made available throughout the 12 months of the agreement.

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Filed Under: Newsline, TV, Web TV Edited: 31 July 2008 23:31

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About Robert Briel

Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at rbriel@broadbandtvnews.com.

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