BT Vision has given the first indication of the number of people taking out additional packages when subscribing to the IPTV service. In the quarter to June 30, 2008 over 80% of new subscribers signed up to one or more package, referred to by BT as the “subscription attachment rate”. No comparative figures have been released.
A spokesman for BT told Broadband TV News that although people could sign up to BT Vision without subscription, and purchase content individually, customers were increasingly being encouraged to take a subscription package.
The total number of BT Vision customers now stands at 282,000, an increase of 68,000 on the quarter.
