Popular ITV shows from the 1970s and 1980s have been added to ITV.com following a new deal with the shows producers. Programmes including Upstairs Downstairs, Poirot, On The Buses and Dempsey and Makepeace (pictured) will be available as part of the 30-day catch –up window immediately after their transmission on ITV3.
“This is a brilliant achievement and gives fans of some of ITV’s biggest and best shows even more reason to go to ITV.com. The rapid growth in video consumption shows that the appetite for content is there,” said Marc Webber, head of content, ITV.com.
The move is part of an overall strategy to introduce more classic content to ITV.com. The broadcaster has taken a advertising supported approach to the site with little paid for content available.
Use of the catch-up service has continued to grow with a four-fold increase in video views since August 2007.
