The European Media Survey, the only judge of performance across Europe’s international broadcasters has published its latest data.
The survey shows slight increases in the daily reach for BBC World, CNBC and Sky News in 2007. The survey, which records the preferences of Europe’s top earners, saw BBC World grow by 0.2 percentage points (pp) to achieve a daily reach of 2.7%. CNBC climbed 0.1pp to 1.2% and Sky News by 0.3pp to 5.3%.
France 24 debuted on 0.5% and Al Jazeera English on 0.7%. It should be noted that although it is referred to as BBC World News, the channel was still known as plain BBC World when the research data was undertaken.
There were also slight gains for Discovery Channel, which added 0.2pp to 5.5%. However, MTV suffered a significant loss of 0.8pp, though the channel has never been top of the list in the hotels frequented by the business community.
The trends continued into the monthly survey where Eurosport recorded a 1.4pp increase to reach a dominating 47.7%. Although MTV slipped, it still holds second place of the participating channels at 41.6%, with Discovery Channel third on 32.6%.
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