The Mobile TV market in the top five European countries (France, Germany, UK, Spain and Italy) will be worth €1.5 billion over the next four years, according to a report by the Milan-based research institute e-Media.
In comparison, the Mobile TV sector in 2007 was responsible for a turnover of €620 million. e-Media also estimates that nearly half of Italian households will subscribe to a digital pay-TV service by 2012, compared to 11% in 2002 and 30% last year.