The MTG-owned station TV3 remains the most watched service in Estonia. According to data produced by TNS Emor, it claimed a daily audience share of 18.4% in May, just ahead of second placed Kanal 2 with 18.2%. The public broadcaster ETV was in third place with 16.1%, while the most watched Russian language service PBK claimed 13.6%.
The recently launched Kalev Sport has quickly become one of the most popular thematic service in Estonia, its 0.4% share last month being just ahead of MTV Eesti’s 0.3%.
