Euronews has unveiled its new look brand identity. The concept put forward by FFL Paris encompasses a new logo, signature tune, on-air look, website and an advertising campaign with the tagline Euronews Pure. At the centre is a white circle that forms the basis of the new logo.
It’s only the third design for Euronews in the channel’s 15-year history. The design went live with two simultaneous events in London and Paris.
“Euronews shows you the facts with transparency,” explained FFL’s Michael Peters. “The role of news is to supply the individual with information and allow viewers to form their own opinion.”
Euronews is gearing up to the launch of its Arabic language soundtrack that goes live on July 12, ahead of the Mediterranean circle meeting in Paris the following day. Already new satellite feeds have been launched on Asiasat and Arabsat, the latter in both digital and analogue formats.