Two Way Media is to create 16 interactive games for Cartoon Network and Boomerang that will appear on the BT Vision IPTV platform over the next two years. The games will feature characters and series drawn from the Turner Broadcasting channels including Ben 10, Camp Lazlo, Scooby Doo and Tom & Jerry.
“The games that we have created with Two Way Media for cable have been a great success and we are really looking forward to expanding our reach to new audiences on IPTV,” said Ian McClelland, director of digital media, EMEA, Turner Broadcasting.
Turner has worked with Two Way Media, the former Two Way TV, since 2003. Earlier this year it announced a number of interactive games for Virgin Media cable.
