Disney Channel has said its free to air DTT service will move to the Spanish DTT platform on July 1. The decision follows ten years as a premium channel on Spanish cable. Nevertheless, the move is expected to be a welcome boost to digital terrestrial television in Spain.
“This is not just important news for Disney Channel, but for the success of DTT in Spain,” said José Vila, Vice President and General Manager, Disney Channel Spain. “There is a big call for family-appropriate content and making Disney Channel available is an incredibly attractive incentive for families to make the switch over to DTT before the official date. ”
As a pay-TV broadcaster, Disney Channel has achieved the highest awareness in Spain of any children’s channel in the market. Awareness is constant among both parents and children aged 8 to 12, at both 95% and 96% respectively.
In other markets Disney has moved from premium to basic or extended basic packages. This is the first time the channel has gone totally free-to-air.