Disney Channel is to launch on digital terrestrial television in Italy. However, unlike Spain where Disney has recently announced a free-to-air offer, Disney Channel Italy will be part of the new Mediaset Premium Gallery that launches on July 1.
“This deal is consistent with Disney’s strategy of embracing emerging digital technology to become increasingly accessible to our audience, and play a key role in introducing the Disney brand to new consumers,” Giorgio Stock, Senior Vice President and Managing Director of Disney Channels Italia.
Disney Channel is already available on Sky Italia, where it is a part of the MondoSKY package, Alice and Fastweb IPTV and the Vodafone-Sky mobile TV offer.
