CISCO, hall 10.2
Cisco will showcase its IP Next-Generation Network (IP NGN) architectures, including next-generation set-top boxes and Connected Home solutions for personalized multiple-play services.
They combine video, voice, data and mobility, allowing consumers to share multimedia content and enjoy access to it anytime and anywhere, at home or on the move.
According to the vendor, operators should do well to move to an open, IP-based platform that supports the development of new applications for connected life‚ experiences including Video Over DOCSIS (VDOC), Web/TV & Over the Top (OTT) services integration, video session shifting to multiple devices and targeted advertising.
Modular DOCSIS 3.0 Downstream Channel Bonding will allow the increase of broadband access speeds and also broadcast-quality video over DOCSIS. It will combine multiple DOCSIS channels together into one big virtual channel, using the Cisco uBR10000 series CMTS, Universal Edge QAMs and cable modems.
Cross-platform video delivery provides true mobility, the ability to pause and resume the viewing of TV programmes across a range of devices such as the TV set, PC and mobile handset. It also offers a compelling new service that keeps subscribers glued‚ to one provider.
The Cisco CDS is central to Cisco’s Advanced Advertising Architecture. Operators can offer advertisers the ability to dynamically target advertising across TV, Internet and mobile domains and for both linear and non-linear video services.
Also on show will be the D9054 Advanced Video Coding (AVC) MPEG-4 encoder for lower bitrate HD and SD video compression.