Warner Bros. Television Group has unveiled two new ad-supported web TV sites named TheWB.com, and KidsWB.com. Both include VOD, interactive and personalising features.
“These destinations are perfect examples of our digital strategy to create targeted, niche destinations that present a fresh and compelling point of view to audiences,” said Bruce Rosenblum, president, Warner Bros. Television Group, in a prepared statement.
Scheduled to launch in early May with a wide launch planned for the end of August, TheWB.com will target Adults 16–34 and feature the re-release of a collection of The WB Network’s most popular series and other programming, as well as original series created specifically for TheWB.com.
Designed for children aged 6–12, KidsWB.com marks the first time that characters from across all of the studio’s libraries of animated properties will come together in one site, including Warner Bros. Animation, Looney Tunes, Hanna-Barbera and DC Comics.
