According to the local publication Figyelö, the service is backed by Hello HD Platform, a Hungarian-registered company owned by the UK-registered Watchcable Ltd.
Csaba Sár, the latter’s director, said that Watchcable’s owners are foreign investors who previously launched Minimax in several CEE countries with Chellomedia but subsequently sold their 50% stake in the company to the Liberty Global content arm.
Hello HD will employ a different business model to other DTH platforms, selling rather than leasing reception equipment to its customers.
The service will be aimed at the high end of the market, with reception equipment and installation costs being in the region of €390.
Hello HD expects to have a positive EBIT in its second year of operation.
On the picture the dedicated satellite receiver for the HelloHD service