ITV has become the latest UK broadcaster to add a selection of its content to the iTunes Store. Customers are able to purchase programming that includes the detective drama Lewis, thirtysomething drama Cold Feet and classics including the 25-year old Brideshead Revisited.
Later in the year programming from Lew Grade’s ITC library will be added including The Prisoner and The Saint.
All the shows can be purchased at Apple’s standard £1.89 per episode for viewing on iTunes enabled devices.
ITV is the third UK broadcaster to add its content to iTunes, following similar arrangements with BBC Worldwide and Channel 4.