Internet advertising could account for 10% of total ad spend in Hungary by the end of this year.
According to data contained in the Hungarian Online Advertising Index (MOHI), the 13 leading content providers saw their revenues increase 33% year-on-year in Q1 2008.
Internet ad spend in Hungary amounted to HUF14 billion (€55.70) in 2007 in a market worth just over HUF180 billion.