Portugal’s Cabovisão grew its revenue generating units by just 15,000 in the last six months as the company suffered from heavy discounting from its competitors. Results from Canadian parent Cogeco show an increase from 697,157 at the end of August 2007 to 712,544 as of February 29, 2008.
In a statement Cogeco said that pricing in the Portuguese market had become more rational and that the [controversial] investment had exceeded management’s original business plan.
The bulk of the increase came from broadband interne, which climbed to 165,925 from 160,023 six months ago. 301,660 (294,003) now take cable TV services from Cogeco with 56,679 (54,723) taking a pay-TV option.
A major brand awareness campaign is now underway, though subscribers will find their bills will increase, as the rollout of digital TV services continues.
