According to data published by the Hungarian Advertising Association (MRSz), the country’s ad market was worth HUF187 billion (€738 million) in 2007, or 6.1% more than the previous year.
TV was the most popular medium, accounting for HUF75 billion of the total (+4.1%), followed by newspapers with HUF67.7 billion (+4.7%). Internet spend, though still a modest HUF14 billion, was the fastest growing at 44%.
The MRSz expects the Beijing Olympics to boost the overall Hungarian ad market by 5-6% this year and for TV and Internet spend to continue growing, though that for radio to fall.