Participation TV operator Cellcast has called on Ofcom to “create a level playing field for broadcasters of all sizes”. The statement follows yesterday’s proposals by the regulator to tighten the regulation surrounding the use of premium rate telephony in TV and radio programmes.
“The technology driving convergence, together with the new tools facilitating audience participation, are blurring the lines between editorial and advertising. This is the challenge facing regulators addressing new media,” said CEO Andrew Wilson. “Any regulation that protects the consumer is welcome and good for the interactive industry, its sustainability and growth.”
Last month Cellcast received £1.4 million from Discovery Channel for the sale of channel 144 in the Sky EPG that had been used for Sumo TV. The company said that its positioning across mobile, broadband and TV had made it less dependent on the slot.
