Russia’s TV ad market has been adversely affected by sharp rises in the cost of commercials.
According to data produced by OMD Media Direction/PHD and reported in the local press, buying was down by 6% last year despite advertisers having to spend 24% more on TV ads.
Legislation that limits commercial airtime on TV to 12 minutes an hour also had effect, though on a positive note the regional TV ad sector grew impressively in 2007.
