DVB WORLD 2008, BUDAPEST: Watching mobile TV is still a minority interest among young people, according to research undertaken by Nokia in late 2007. Commenting on a study of 9,000 “trendsetters” aged 16-35 in 17 countries worldwide, Mark Selby, VP industry and collaborations, Nokia, said that when asked what they used mobile devices for, only 23% did so to watch TV, the most popular uses being sending e-mails (53%) and searching for information (50%). This contrasted with Internet usage, which 39% did so to watch TV and (a surprising) 6% to set up their own pirate radio stations. Selby spoke of the growth of “collaborative social media” and entertainment no longer being tied to location. Significantly, he added that the N96, Nokia’s latest DVB-H device, would be shipped to markets whether they have DVB-H or not.
