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TVP1 and TVN24 set the pace

March 4, 2008 12.25 Europe/London By Chris Dziadul

Data produced by TNS OBOP show that the public broadcaster’s first channel TVP1 was by far the most popular in Poland this February. It claimed an audience share of 25.49% among viewers aged 4+, and was followed by TVP2 (16.98%) and the national commercial stations TVN (15.23%) and Polsat (14.78%). News Corp.-backed TV Puls, hoping to break into the top viewing positions, was a distant 15th with 0.63%. TVP1 also led in the 16-49 age group, though by a much smaller margin. The most watched thematic channel (aside from TVP Info, which is mostly news-based), was again TVN24 (2.94% of viewers aged 4+), followed by Mini Mini (0.89%), Disney Channel (0.72%) and Eurosport (0.67%).

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Filed Under: Central & East Europe, Newsline Edited: 4 March 2008 12:25

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