Lithuania’s ad spend in 2007 amounted to LTL497 million (€143.7 million), or 15.6% more than the previous year, according to data produced by TNS Gallup. TV accounted for almost half (45.7%) of the total and was – at LTL227 million – up by 21.4% year-on-year. The biggest rise was posted by the Internet (33.3%), though it still accounted for only 3.2% of total spend in 2007.
