According to data announced by the Bulgarian Association of Advertising Agencies (AAA), ad spend in the country amounted to €243 million in 2007, or 28% more than the previous year. TV accounted for €132 million, or 54.3%, of the total and was 35% higher than in 2006. Separately, it is reported that cable penetration in Bulgaria stood at 61% in 2007, while the country’s two DTH platforms ITV Partner and Bulsatcom were received in a total of 4.5% of households.
