US premium channel HBO has signed a deal with YouTube for branded HBO channel, which starts today. The deal is strictly promotional and will not include advertising, according to a press release from HBO.“We invest significantly in developing HBO programmes and are always searching for new promotional platforms,” said Joseph Giraldi, HBO’s director of digital distribution and partnerships, in a statement. The channel will include videos from HBO shows including “Flight of the Conchords,” “The Wire,” “Def Comedy Jam,” “Real Time With Bill Maher,” “Real Sports,” “Extras,” ”Stand Up Comedy,” “Habla y Habla” and “Entourage.” Also on offer are full-length episodes of the network’s latest original series, “In Treatment.”(Picture from TV series In Treatment courtesy of Shelleg Productions)
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Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at [email protected].