Data produced by TNS-AGB shows that six of the top 10 entertainment programmes in Romania in 2007 were broadcast by the national commercial channel Antena 1Local entertainment plays a pivotal role in the Romanian market, with Antena 1 regarded as the main provider of shows and CME-backed Pro TV of movies. Antena 1 is one of a handful of channels operated by the Intact Media Group. It has announced plans to launch four thematic channels, dedicated to cookery, music, children’s and men’s programming, sometime this year.
