HBO, the American premium channel from Time-Warner, is carefully entering the arena of broadband video. The channel will introduce HBO on Broadband starting Tuesday to subscribers in Green Bay and Milwaukee, Wis., then spread the service slowly to other parts of the country. The free service will be made available only to people already subscribing to the channel and allow access to about 400 hours of movies and original programming each month. Interestingly, it will be marketed and delivered through cable operators and available on the PC. With so much dependence on their distribution parters, HBO has chosen not to deliver the new service ‘over the top’.
About Robert Briel
Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at [email protected].