One million visitors have headed to the BBC iPlayer website since the on demand service officially launched on Christmas Day. Subsequently, over 3.5 million programmes have been streamed or downloaded since the launch, an average of a quarter of a million programmes per day, with viewers staying with each streamed programme for an average of 25 minutes.
Significantly, the number of viewers choosing to stream content is currently outnumbering downloads by a factor of eight to one.
Around 250 programmes from the past seven days’ schedule are available on the site.
The top five most frequently streamed programmes from the iPlayer are the Doctor Who Christmas Special (BBC One), Extras Christmas Special (BBC One), Top Gear (BBC Two), The Catherine Tate Christmas Show (BBC One) and the Christmas Day edition of EastEnders (BBC One).