Sweden’s DTT pay network Boxer closed 2007 with 709,000 subscribers. The year-end figure represents a fourth quarter increase of 16,000 subs and 55,000 on the year.
Boxer CEO Per Norman said it was a sign of strength that the operator was able to grow in a market as mature as Sweden. “We’re selling very well, but tougher competition from other TV platforms, not least from IPTV, means we have to focus on keeping our customers.”
Boxer is planning greater customisation of its packages and will be looking to the award of further licences by the Radio and TV Authority (Radio- och TV-verket) in April.
Sweden is now an all-digital country following the switch off of the last analogue transmitter in October, although cable networks are allowed to continue broadcasting in the analogue format.