Freeview has again been the driver in the UK digital market recording its second-ever largest quarterly increase. According to Ofcom’s third quarter Digital Television Progress Report the number of UK households with multichannel television on the main set is now 21.7 million homes, taking multichannel television into 86.1% of households, an increase of 1.1 percentage points.
The DTT platform recorded 2.4 million purchases with the crucial second sets figure increasing by 1.3 million on the quarter. The total number of second TV sets converted now stands at 12 million and has risen by 50% over the last year.