The Dutch home shopping channel LiveShop is not yet profitable. The 24 hour service is a joint venture between Chellomedia and Dutch based home shopping giant Tel Sell and has showed disappointing results.
The Q3 statement from Liberty Global already gave signs all is not well at the channel. “Our expected revenue shortfall is due in part to lower than expected revenue in The Netherlands, Japan and Romania, caused in part by RGU weakness, as well as a revenue shortfall at Chellomedia, primarily related to our home shopping channel in The Netherlands.”
As it turns out, analogue distribution on most of the Dutch cable networks, both UPC and others, is expensive and many people have not programmed their TV set for reception of the channel. It is now looking at limiting distribution to digital platforms and developing its web presence.
