Sumo TV, now the highest ranked independent channel on the Sky EPG, has announced it has joined Bebo’s Open Media Platform. Sumo will bring its weight to sit alongside more familiar brands including the BBC, ITN, Channel 4, BSkyB, Endemol, CBS, Turner, MTV and ESPN.
Sumo TV’s own community web editors are taking submissions from Bebo members for inclusion on the mySUMO television programme, which showcases user generated content in the UK. The content is then featured on the 24-hour channel. Sumo is working on further deals with social networking sites.
Readers will draw some comparisons with Al Gore’s Current TV, which is buried in the depths of the Sky Guide.
