RTL Nederland has revamped its online on-demand portal rtl.nl and now offers free viewing of programmes to those people who choose to see a commercial preceding a requested programme. Viewers were previously charged €1.30 per screening but now have the choice to either pay a charge or view an unskippable commercial first.
RTL said if viewers download multiple programmes, they will see a different commercial each time. In Germany, RTL already offers free viewing on their online on-demand portal, and since the introduction of free viewing viewing figures have exploded.