According to data produced by Starlink, total ad spend in Poland in the first three quarters of this year amounted to PLN4.478 billion (€1.215 billion), as opposed to PLN3.910 billion in the corresponding period in 2006. Although the Internet accounted for only 4.7% of the total in the first three quarters (3.9% in 2006), it grew at a faster rate – +40.3% up on 2006 – than any other medium. Television, on the other hand, was only fourth in the growth table, its 16.2% being bettered by both cinema (20.3%) and outdoor (16.4%). Interestingly, the biggest spend sector was telecoms, followed by financial and marketing services.
