Due for a December 10 launch, the new French thematic channel Vivoita is aimed at 45 to 65 year olds and intends to counterbalance the youth bias in current TV programming. It will focus on leisure and ‘the art of living’, according to MD Gaspard de Chavagnac. Vivolta will be available on cable, satellite and IPTV.
About Robert Briel
Arnhem-based Robert covers the Benelux, France, Germany, Austria and Switzerland as well as IPTV, web TV, connected TV and OTT. Email Robert at [email protected].