Dutch SBS, part of the ProSiebenSat.1 group, plans a Dutch rollout for the on-demand broadband TV service Maxdome, said commercial director Peter Vertregt today during a presentation to advertisers. A launch is planned for the second quarter of the year. At present, the Dutch version will only be accessible via a computer, not via a dedicated set-op box as in Germany.
Part of the strategy will be to also offer the VOD service via cable operators, “if we can agree on the commercial terms,” according to Vertregt. In Belgium, the local SBS broadcaster TV4 is very successful with its CMore on-demand service on the Telenet cable network.
In Germany, Maxdome is a joint venture between the ProSiebenSat.1 group and United Internet. With more than 7,000 titles, it offers a selection of blockbusters, series, comedies, sports programming and cartoons from various content owners. Users can purchase videos on www.maxdome.de either singly or through a variety of subscription packages.
Maxdome can be accessed in Germany via any broadband Internet connection, whether on a PC or through a set-top box and a conventional television. As an open platform, Maxdome can be used from any broadband network and is not confined to any special access.
